Smale Stover Insurance Agency understands that each person has individual insurance needs. There is no set rule as to how much insurance you need to purchase. You need to decide how much life insurance you want to leave your dependents to carry on in your absence. You have to decide how much support you wish to provide. Many financial planning experts recommend 10 to 20 times your annual earnings. For business life insurance the amount is often even more. For many the answer is simply the amount that makes you feel your family is safe.